Atlases, generators, tools and sites, each built on the ones it uses. Scroll down and the crane builds them into one system, floor by floor.
Scroll to build
In the order the crane builds them: each one after the works it stands on.
Brand writing styles, in private use
For each brand, a voice profile, a term base, text types and approved examples, with a writer and a checker that use them. It is in private use with brands, so this container stays sealed.
A pixel-art studio where the story drives the sprites
You write the game’s story (characters, places, props and scenes with their cast), and Ludogeny lists every sprite it needs: each character in each state a scene puts them in, every prop, every place’s tiles. You draw them in an editor built for speed, and checks keep every frame on model.
A motion library that grows itself
Its first part is a reel library: every reel you liked or saved on Instagram, with its video, caption, a sheet of frames and a transcript, all searchable. Each reel is sorted into a topic and a format, with a summary, the idea worth taking and its techniques.
The start form behind every site
A site points start.<its domain> at Intake with one DNS record, and Intake shows that site’s own questions in its own look: a few questions one at a time, then the contact details, then an answer that fits. Every lead is stored and mailed, and every step is counted, so you see where people drop off.
Visitor counts for every site, without cookies
A site points pulse.<its domain> at one edge script with one DNS record, and the script knows the site by the hostname. It serves that site’s Plausible tracker and passes the visits on to our own Plausible, with no cookies and no server.
An atlas of graphic-design styles
403 graphic-design styles from 13 world regions, from Islamic geometry and ukiyo-e to Ghanaian movie posters and neo-brutalist web. Each one is described by the design choices that make it, with its history, its lineage, real works and sources.
Two AI assistants for mail, orders and the books
Truus reads the customer mail and the WhatsApp orders, Kees puts the order into the books or the ERP, and the owner approves it before anything goes out. For Dutch wholesalers, hospitality and other small businesses, starting with a four-week pilot.
A go-to-market practice for Dutch SMEs and scale-ups
Which customer you win first, why they choose you, what you ask and through which channel. The site draws your market as a map that rearranges as you scroll, and its knowledge base explains go-to-market in plain Dutch.
A hub that tells wholesalers who to call
Signal Base reads a wholesaler’s ERP and webshop every hour and learns each customer’s own order rhythm. When a customer misses a beat, they are on today’s call list, with the reason.
An AI phone assistant for Dutch businesses
Nooit Bezet answers when you can’t: it asks who is calling, what about and how urgent, puts the call through with a one-line summary or takes a message, and mails every call. The line has answered Van Riel’s own number since 28 October 2026; lines for other businesses start once every line runs twice.
An atlas of photographic styles
Know the look before you light it. Lumogeny shows where the lights stand for each photographic style, from daguerreotype portraits to the Düsseldorf School, and turns the one you want into a shoot sheet for your own camera, lenses and lights.
An atlas of quotations, traced to the page
Did they really say it? Quotogeny looks for a quote, word for word, in the full text of the works it is credited to. Each entry gives the verdict, the passage, who speaks it in the scene and the sources.
A lab of style generators
Each generator grows one graphic-design style from the Stylogeny atlas in code: Op Art, Swiss, Bauhaus, De Stijl, Memphis, Vorticism, film screen graphics and more. Every control is a named design choice, and every picture is a recipe that redraws the same file.
Your camera, a video or your screen as moving dots
Points draws a camera, a video or a shared screen as moving dots, live in the browser: stipple, halftone or pixels, in a designer’s palette, turned in 3D, with the person cut out. Nothing you film leaves your device.
An atlas of how web pages are put together
286 parts, from one button to a whole page, drawn as wireframes that reflow at every width. Each one says what it is good for, which industries it suits and how sure the atlas is, from estimate to sourced.
The family’s understanding engine
Each -ogeny describes its field by the choices things are made of. Noogeny reads them all as one kind of knowledge, in thirteen facets of understanding from form and descent to reception and value, and gives each facet a test that can fail, so the products can see where their understanding is thin.
Generative 3D wall reliefs, grown from a style
Choose a style from the Stylogeny atlas, and its design choices decide the tiles, the form, the movement, the colours, the finish and the light. The picture is path-traced, measured against a gate and repaired if it fails, and the same recipe makes solid pieces you can print.
A first build of a website, different on every seed
A Stylogeny style becomes a guideline (what the style leaves open, and how strongly it leans), and a seed rolls one site inside it on a Topogeny page. The same seed always rebuilds the same site, another seed gives another site, and contrast, sizes, focus and reflow are floors no roll can move.
Stories around genuine quotes, read by invitation
Friends pick a real quote, read the short story written around it and rate it. New stories come from a generator that keeps only what passes a tested gate, and it is shared by invitation only, so this container stays sealed.
The family’s component system
The parts the family’s apps are made of: one structure and one house look, with each app in its own ink. Black for reading, colour only for what a product does, and rules instead of boxes.
In-company AI workshops, on two sites
A team learns to work with AI itself, on its own work, in one, two or three days on location. The same offer runs on two sites: sober under Van Riel, a drawing sheet where a wish becomes a brief, and creative under DXSIGN, a game where you find the five mistakes in an AI draft.
3D printing in Rotterdam, in English and Dutch
The site is built the way the prints are, one layer at a time: its headings are sliced into beads, and an object prints live in the hero. Visitors can print a name on a keychain and ask for a quote on it, or make their own files with six free generators.
The company site: AI workflows for Dutch businesses
Work that comes back every week is done by a workflow, and a person keeps the last check. The site of Van Riel Online Services opens on a week planner of recurring work, then shows ten cases in demo data, without client names.
Rapid development, with free 3D-print generators as proof
disip builds digital products that go live in short iterations, and shows it with 19 free generators for 3D-printable keychains, signs, WiFi plates and letters. They run in the browser and nothing is uploaded.
A media studio in Rotterdam
Photography, video, social media and automation from one studio on the Schiedamse Vest. Every idea image arrives as a neon-green dither and develops into colour where you look; photos of real work and real people are always in colour.
An AI automation studio, in English
Send the one task that eats your team’s week, and it is automated in two weeks on the tools you already use, for one fixed price. Snel is Dutch for fast and the surname behind Snell’s law, so the site is one laser through a pane of glass in a dark room.
Free AI recipes per profession, each one tested
Ready-made ways to work with AI for people in construction, hospitality, care and offices, in Dutch. Every recipe shows its own test: the prompt taken apart, the real input, the full answer and what the check found.
A small business’s numbers on one screen
Visitors, enquiries, phone calls and reviews, each against a normal day and against last week, so an owner sees in ten seconds whether something is off. Each number is a water gauge like those on Rotterdam’s quay walls, and only what is off gets colour.
An AI assistant that answers from your own documents
KCloud is to be a company’s own AI assistant that answers only from the company’s own documents and always shows the document and passage it used, with the data kept in the EU. It is not built yet: the site offers a pilot and a demo you can try.
A photo medium about Rotterdam
Rotterdam bij elk licht: people at a moment, in the light they get then, photographed by Laurens. Each issue is one day or night, and the photos arrive the way eyes adjust: night frames come up out of black, daylight frames out of white glare, then the colour comes in.
The family site of the -ogeny atlases
One poster printed by four sites, one ink each. Scroll and the plates come apart to show what Stylogeny, Morphogeny, Lumogeny and Quotogeny each did for it, then land back in register.
Every work goes down the same line. An interview, a critic that only reads the brief, three brand directions that never see each other, the build, a review by another model family, a gate of tests, then a deploy script.
AI agents do most of the work and I direct them. The builder never decides it is done: the tests and a reviewer that never saw its reasoning do.
